The Role of Propaganda in the Government and Society
The Role of Propaganda in the Society
Propaganda, in the most impartial sense, means to broadcast or endorse particular ideas (O’Donnell and Jowett, 2012). Viewing propaganda in the light of different aspects of society brings about a variety of conclusions as to what it actually is could be. According to political science, it is the method to scrutinize and evaluate thoughts of the professionals and the impact of public opinion and its propagation. Propaganda is a type of articulation that endeavors to accomplish a comeback that promotes the aimed intention of the proponent. Public opinion and physiological modification can be simulated by propaganda. Propaganda is also viewed by some scholars as inbuilt thought and practice in mass culture. By assessing all aspects, propaganda is seen as a transmitter of ideas and is for the most part a lesson on how governing ideological denotations are erected in the mass communication and media.
The term modern propaganda can be used today as all available media outlets are used by authorities and those in power to make sure their message is spread throughout the masses. Press, radio, television, film, computers, posters, flags, monuments, coins, cultural events, libraries, company reports, awards are some of the methods that propaganda dissemination is done through (Manzaria & Bruck, n.d.). Mediums like flags, libraries, cultural events may come as a shock to many but it only supplies an example to show how effortless it is not to be able to even distinguish propaganda and its implementation at any given instance. Television, newspapers and magazines are the most important aspects in the prevailing of any propaganda as they are the one vast method of news and issues spreading throughout the world and society. The world runs in a certain way and it can be easily assessed that whoever controls the media, may have possible control of the public opinion as well.
Propaganda exists in many forms and has a diverse affect on the society depending upon the issue at hand. At times it many result in no significant change on the society’s ideals or ethics as the topic at hand is mild and has not much effect, having not enough power to influence or significantly impact the society. The buoyancy and light heartedness of the issue makes it seem like it is a normal, everyday issue and not a propaganda, making a person oblivious that what they are reading or watching is in fact propagandist agenda too. Potent events like war or riots however gain far more attention, as war can have a long-term effect on an individual and may eventually change the way a society functions. Propaganda’s persuasion of public opinion can be the difference between winning and losing a war.
Propaganda is so prevailing and dominant because the society is vulnerable to it. As the world gets more and more complex each day, people tend to incline towards shorter and faster methods to achieve their goals and agendas. People can no longer be expected to be familiar with and evaluate every situation, event or person they encounter. The time, energy and the capacity to process all this information seems a hassle, and instead stereotypes are used, with rules of thumb organizing things using key features and then people use these to respond to prompts or triggers without thinking (Calidini, 2015). While this makes society exceedingly prone to a propagandist who identifies with influence and persuasion, overall it is mainly proficient for of behaving, and in extra cases it is purely required. Moreover, propaganda comprises of the corroboration of societal legends and typecast that are so profoundly entrenched within a society or civilization that it is time and again tricky to distinguish the message as propaganda.
Jowett, G., & O’Donnell, V. (2012). Propaganda and Persuasion (5th ed.). SAGE. Retrieved from http://hiddenhistorycenter.org/wp-content/uploads/2016/10/PropagandaPersuasion2012.pdf
Manzaria, J., & Bruck, J. Media’s Use of Propaganda to Persuade People’s Attitude, Beliefs and Behaviors. Web.stanford.edu. https://web.stanford.edu/class/e297c/war_peace/media/hpropaganda.html
Dr. Robert Cialdini’s 6 Principles of Persuasion (Over 60+ Examples Inside!) – Word-of-Mouth and Referral Marketing Blog. (2015). Word-of-Mouth and Referral Marketing Blog.